Wishlink and Neroex look similar on a screenshot. Both put a creator's content on a page, both let a viewer buy what is in it, both are built in India.
They are opposite businesses, and the difference decides which one you should use.
The one thing to understand
Wishlink makes money when your audience buys something. It is a shopping business: it has integrations with retailers, it earns a commission from them on sales it drives, and it shares part of that with the creator. Its own numbers, on its site today, are about shoppers rather than pages: 25 million users a month, 15,000 creators.
Neroex makes nothing when your audience buys something. There is no payment rail, no checkout, and no link rewriting. Your affiliate link is stored and served exactly as you pasted it, which means whatever commission you negotiated is entirely yours. We have no mechanism to take a share even if we wanted to.
Everything else follows from that.
What it costs
| Wishlink | Neroex | |
|---|---|---|
| To use | Free | Free |
| How it earns | A share of the commission on sales it drives | Nothing. It does not sit in the transaction |
| Your own affiliate links | Generally replaced by theirs, since the integrations are the product | Served byte for byte as pasted |
| Published rate for creators | Not stated on the public site as of 12 October 2026 | Not applicable |
That last row is the one to act on. A commission split you cannot read before signing up is a commission split you should ask for in writing, with the number in it, before you move a catalogue across. This is not an accusation; plenty of good companies negotiate rates individually. It just means the published page will not answer the question and you have to.
When Wishlink is the better choice
If you do not already have affiliate deals. This is the real case for it, and it is a strong one. Getting direct affiliate arrangements with Indian retailers is slow, and most of them will not talk to a creator below a certain size. Wishlink has done that work. If you have nothing today, a share of something beats all of nothing.
If shopping is most of what your content does. A creator whose reels are mostly hauls, try-ons and product recommendations is running a storefront, and Wishlink is built as one, down to the app.
If you want the catalogue done for you. Finding the product, getting the link, keeping it alive when it goes out of stock: that is real work and they do it.
When we are the better choice
If you already have affiliate deals. Then the commission is already yours and the only question is who serves the link. We take nothing, and the rate you negotiated stays the rate you get. This is the single biggest difference in money terms and it goes the other way for every creator with existing arrangements.
If most of your income is brand deals, not sales. This is most Indian creators above about 25,000 followers. What that creator needs on a page is a rate card, a work grid with real view counts, and a way for a brand to send a proper brief. Those exist here and are the point of the product. A shoppable reel is a feature of our page; it is the whole of theirs.
If you want the page to be yours. A custom domain is free here. The audience that arrives at a web address you own is reachable whatever happens to any company in this comparison, including us.
If you want one link rather than two. Your bio has room for one. Ours holds your links, your contacts, your work, your rates, your answers and your shop, which means you are not choosing which half of your life to show.
What we have not built
- Retailer integrations and a product catalogue
- Any form of checkout or payout
- An app
- A commission programme, because there is no commission
If you need those, that is a real reason to use them and this page is not going to argue you out of it.
Running both
Nothing stops you. Use Wishlink for the shopping catalogue if their merchant integrations earn you more than your own links would, and use Neroex as the link in your bio, with your rates on it and the Wishlink page as one of the links.
The thing not to do is pick based on which page looks more like a shop. Pick based on where your money comes from. If it comes from brands, the rate card matters more than the catalogue. If it comes from your audience buying things, the opposite.
Get your page. Free forever, nothing to cancel, and your links stay yours.
Common questions
- Does Wishlink take a commission?
- Wishlink's model is commission-based: it earns from the retailer when your audience buys through its links and shares part of that with you. As of 12 October 2026 the public site does not state the split, so ask for your rate in writing before you commit a catalogue to it.
- Can I use my own affiliate links with Wishlink?
- Its value comes from its own merchant integrations, so the links are generally theirs rather than yours. If you already have direct affiliate arrangements, check what happens to them before moving, because that is where the difference in earnings sits.
- What is the difference between Wishlink and Neroex?
- Wishlink is a shopping business that needs creators. Neroex is a creator page that happens to support shopping. Wishlink earns when your audience buys; Neroex earns nothing from anything you sell, because it has no payment rail and no link rewriting.
- Which is better for brand deals rather than affiliate sales?
- Neroex, because that is what it is built for. It carries a rate card with per-deliverable pricing, usage rights, exclusivity and a barter position, which is what a brand manager reads. Wishlink is built around the purchase, not the booking.
Written by Siddharth Uttam at Neroex Innovations Private Limited. Reviewed 12 October 2026. Nothing here is tax or legal advice.