Siddharth Uttam
Works on what Neroex should be for Indian creators, and on the rate card, tax and brand-work side of it.
Co-Founder & CEO
Siddharth is co-founder and CEO of Qubera Technologies. He spends most of his time with creators working out what a brand conversation actually costs them, and turning that into the parts of a Neroex page that do the talking first.
He writes here about pricing, brand work and the Indian tax rules that catch creators out, including Section 194R.
Guides by Siddharth
Pricing
What to charge for an Instagram reel in India
A working method for setting your reel price, the numbers Indian creators are actually quoting at each follower count, and the four things that change the figure more than your follower count does.
Tax
The free product a brand sent you is taxable
Section 194R of the Income Tax Act makes the value of a free product from a brand taxable income for the creator, and makes the brand deduct 10% TDS. What it means in practice, and how to decide your barter position before you are asked.