Guides
The questions creators ask us most, answered properly. Written for people working in India, where the tax rules and the rate cards are different.
Pricing
What to charge for an Instagram reel in India
A working method for setting your reel price, the numbers Indian creators are actually quoting at each follower count, and the four things that change the figure more than your follower count does.
8 min read
Tax
The free product a brand sent you is taxable
Section 194R of the Income Tax Act makes the value of a free product from a brand taxable income for the creator, and makes the brand deduct 10% TDS. What it means in practice, and how to decide your barter position before you are asked.
7 min read
Brand work
What a brand actually reads in your media kit
The person deciding whether to hire you spends about ninety seconds on your media kit, and looks at four things. What those four are, what to leave out, and why a PDF is the wrong format in 2026.
6 min read